About us

We transform the legal profession with a human-centric approach

Fast-paced lives, a sense of overwhelm, uncertainty about the future. As change accelerates, we help you find clarity. We are your ideal partner for your journey – with a human touch.

Who we are

A new way of looking at the legal field

Our mission

Standing alongside every actor in the innovation sector​

We founded Better Ipsum because the legal world is going through a Copernican revolution.

We want to support all the players involved in this complex yet exciting transition.

Our vision

Use AI the right way

Soon the question won’t be whether legal teams will use AI, but whether they will use it correctly.
We help you choose solutions and services based on your needs.

Why us

Our values

We practice what we preach. 
These are the principles that inspire our mission and our day-to-day work.

The people behind Better Ipsum

Because human-centric starts with humans.

Our partners

Marco Imperiale

Founder and Managing Director

Riccardo Massari

Partner, Strategic Initiatives

Arianna Giovannardi

Partner, Innovative Initiatives

Beyond our partners

Since each project requires different skills, we do not have them all in-house. Rather, each partner works with a network of international specialists: AI and data experts, IT managers, designers and academics, involved when required.

The network, across various jurisdictions, allows us to build the right team for your problem – not to fit your problem into a fixed team.

The partner stays the same from the beginning to the very end.

Awards and recognitions

Recognised for our work

America Innovation Award

Awarded to Italian innovative companies active on international markets. Received at the Italian Chamber of Deputies.

Responsible Innovators Emilia-Romagna

Listed among the responsible innovators by the Emilia-Romagna Region. The award recognizes companies that combine innovation with social impact and sustainability.

The way in

Every path starts with a Better Check-up

One focused hour to read your situation, name the real problem and point you to the fastest path forward. 

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